Job Description
A Marketing Manager, or Strategic Marketing Manager, is a marketing professional who is responsible for developing, executing and managing a company’s marketing efforts to promote its brand, products or services. Their duties include developing marketing strategies, conducting market research and managing the company’s public relations efforts.
Requirements
Marketing Manager requirements blend education (Bachelor's in Marketing/Business), proven experience in developing campaigns, strong digital skills (SEO, social, email), analytics proficiency (Google Analytics, CRM), leadership, and excellent communication/creativity for driving strategy and results. Key soft skills include project management, problem-solving, and data-driven thinking, with an MBA or certifications often preferred for advancement.
Responsibilities
A Marketing Manager develops, implements, and manages strategies to promote a company's brand, products, or services, overseeing campaigns across channels (digital, content, social), managing teams/agencies, setting budgets, analyzing performance, and aligning marketing with business goals to drive growth and brand awareness. Key duties include market research, campaign execution, budget oversight, team leadership, and cross-departmental collaboration with sales, product, and senior leadership
